July 16, 2009
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Registration
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1:00pm - 2:30pm |
Technology Showcase
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1:00pm - 2:30pm |
Technology Workshops
The following three workshops will be presented at 2:30pm & 4:00pm
| A) |
Embracing Social Media & Commerce:
Basics of Web 2.0 Technologies
The session is about Cultivating Brand Loyalty and developing grassroots evangelists via social media and specifically Facebook with new and online wine lovers. Through several Facebook technologies (Connect, Fan pages, Group pages, etc), winemakers, marketers, sales reps and winery owners can lay a foundation for who they are and what their brand is about, giving their consumers a choice to participate and engage in a conversation with the brand. Two-way communications can produce a powerful emotional connection between your brand and a loyal customer. This panel will offer tangible, technical direction on how to set up, engage and cultivate a base of consumer evangelists. Participants are encouraged to bring their computers and set up some of the functionality discussed during the Workshop.
Moderator: Lisa M. de Bruin (National Account Development Specialist, Hahn Family Wines)
Panelists: Dave Morin (Senior Platform Manager, Facebook);
Andrew Bosworth (Senior Engineering Manager, Facebook)
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| B) |
Consumer Compliance: The Next Generation of Issues
Join our experts for an informal chat and review of current direct-to-consumer compliance issues and challenges, a look at the latest PCI compliance requirements and what that means for your business and insight into the next generation of compliance issues as the wine-shipping landscape continues to evolve.
Moderator: Jeff Carroll (Vice President, Compliance & Director of Product Management, Ship Compliant/Six88 Solutions)
Panelists: Dr. Anton Chuvakin (Director of Strategic Alliances, Qualys)
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| C) |
Free or Low Cost Web Technologies to Run Your Business
This panel will discuss the many no cost or low cost applications available to help run many small businesses, including Google applications, Internet-based email, Internet-based data storage/file sharing, etc. Shed the fear of conducting information-based business operations on the Internet! Join a revolution that is transforming the way businesses are run, significantly reducing IT costs and the headaches associated with system maintenance!
Moderator: Beau Redstone (Independent IT Consultant, Corporate Planning & Performance Management Solutions)
Panelists: Dani Forsey (Business & Marketing Specialist);
Brad Gates (Director, Technical Infrastructure Services, Foster's Wine Estates Americas); Mike Blom (Owner, Napa Barrel Care)
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2:30pm - 3:45pm
and
4:00pm - 5:15pm
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CIO Roundtable- All Three Tiers
This round table session is designed exclusively for winery, distributor and retailer technology leaders. We’ll discuss hot topics between the tiers.
CIO Organizer:Bob Barnes (CIO, F. Korbel & Bros.)
Facilitator: Lesley Berglund (Chairman, WISE Academy; WITS Event Co-Chair
)
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4:00pm - 5:15pm |
Welcome Wine Reception
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5:15pm - 6:45pm |
Technology Showcase
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5:15pm - 6:45pm |
VIP CIO Networking Dinner
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6:45pm - 8:30pm |
July 17, 2009
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Registration & Continential Breakfast
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8:00am - 9:00am |
Technology Showcase
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8:00am - 9:00am |
General Session
| • |
Welcome Remarks
Lesley Berglund (Chairman, WISE Academy; WITS Event Co-Chair
)
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| • |
Keynote Address: Dancing and Drinking with Megaphones
Pete Blackshaw, EVP, Digital Strategic Services, Nielsen Online
Consumers have greater power and leverage than ever before. The media platforms they use to extend, amplify and reinforce their voice seem to grow every day, from message boards and YouTube, to social networks and Twitter. This is becoming especially true in wine, where consumers are increasingly providing feedback (positive and otherwise) on wines to many others in public Internet places.
This creates powerful new dynamics in the consumer's learning and purchase cycle, and puts a huge premium on understanding what is being said online. To win in this conversation-powered environment, brands not only need to nurture loyalty, but also to build brand advocacy. Importantly, brands must stay disciplined around six key drivers of credibility: trust, authenticity, transparency, affirmation, listening and responsiveness.
Pete Blackshaw, EVP of Digital Strategic Services at Nielsen Online is also author of "Satisfied Customers Tell Three Friends, Angry Customers Tell 3000". He will walk us though how wine and beverage alcohol brands can better harness these drivers for their benefit.
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| • |
Keynote Panel: Social Media and Commerce
How do you build a community? How do you make it relevant to the world of wine? Is putting a page on Facebook or twittering enough? Is the growth of the community driving revenue? Three very different companies talk about cutting through the noise, creating brand identity that ‘sticks’ and take questions from the audience.
Moderator: Julie Brosterman (CEO/Founder, Women & Wine®)
Panelists: Stephen Gilberg (Founder & CEO, DrinkTwits);
Philip James (Founder, Snooth.com); Adon Kumar (President, Wine-Searcher.com)
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Networking Break
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| • |
Keynote Panel: The Three Tiers
A panel discussion with some of the leading winery, distributor and retailer CIOs will cover where they are seeing the biggest ROI in technology spending, and how trading partners can better collaborate.
Moderator: J. Smoke Wallin, President & CEO, Liquor Lab; WITS Event Co-Chair
Panelists: Eric Wilson (former CIO, Raleys);
Bill Healey (Vice President & Chief Supply Chain Officer, The Charmer Sunbelt Group);
Rob Celsi (Vice President, Trinchero Family Estates)
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| • |
Transition Remarks.
J. Smoke Wallin, President & CEO, Liquor Lab; WITS Event Co-Chair
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9:00am-10:45am
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| 10:45pm - 11:00pm |
| 10:45pm - 12:15pm |
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Networking Lunch
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12:15pm - 1:15pm |
Technology Showcase
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1:15pm - 2:15pm |
| Track A: Technology Leadership |
| Track B: Consumer Direct Sales |
| Track C: Trade Sales & Marketing |
| Track D: Vineyard & Winery Operations |
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Track A: Business Intelligence
Do you know what information drives your business, or which wine club members are the most important to you? How can you to tell a better story of consumer pull to get distributor attention? If you’ve ever asked these questions or wondered how to use data to drive your strategy this session is for you.
Join leaders from Chateau Ste. Michelle, Francis Ford Coppola Presents and Foster’s Wine Estates Americas for a lively panel discussion on Business Intelligence. In addition to discussing the key factors for success in your Business Intelligence strategy, the panel will also share market insights with respect to the impact of the broader economy on wine industry trends. Whether you are a BI veteran or a small winery looking to understand your business better, you can use the lessons learned by these professionals to ensure your investment in data and analysis pays off.
Moderator: Herbert Klein (Industry Lead, Consumer Products, Oracle)
Panelists: Heather Crawford (Director of Business Intelligence, Fosters Wine Estates Americas); Mark Tobin (Director of Business Intelligence, Chateau Ste. Michelle);
Sue Tamburelli (Manager of Sales Operations, Francis Ford Coppola Presents)
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2:15pm - 3:30pm |
Track B:
Consumer Direct Metrics, Benchmarking & Best Practices
Join us we follow a winery guest through the key milestones of the customer lifecycle from awareness to the holy grail: Loyalty. Learn what successful winery marketers measure and how they act on metrics to build strong and profitable customer relationships. You will leave this session armed with an understanding of what you need to benchmark along with tips and tactics that you can immediately implement.
Moderator: Tammy Boatright (President, Synchronicity Consulting)
Panelists: Dan Michael (Marketing Director, Consumer Direct Sales, E & J Gallo);
Jennifer Becker (Founder, Ensemble Marketing Group);
Pamela Hiett (Regional Direct Sales Manager, Jackson Family Wines)
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2:15pm - 3:30pm |
Track C:
The Latest, Greatest in Sales Force Automation
A winery and distributor sales force is the critical link between brands and the trade. Companies invest in hiring and training talent to represent them, but in many cases fail to provide the tools and information to be fully effective in the field. This panel will explore the latest advances in this area with practical examples of the successful use of technologies.
Moderator: TBD
Panelists: Alana Kaselitz (Principal Founder, Echo Lane); Bill Evanow (Regional Vice President, Field Sales, Salesforce.com); Jim Thompson (CEO, Rogue IT)
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2:15pm - 3:30pm |
Track D:
Blend Management
Monterey Wine Company’s state of the art custom crush operation uses many new technology tools which will be discussed from an operator’s perspective such as new winemaking tools like Ultra Filtration and Flash Détente. This session will also explore new tools and best practices in blend management and tank farm computing. A discussion about a beta test of the newest version of TankNet will be included.
Moderator: Joel Schipper (Principal Solution Architect, Oracle)
Panelist: Eric Laumann (Winemaker and General Manager, Monterey Wine Company); Lisa Russell (Corporate Wine Quality Manager, F. Korbel & Bros., Inc.); Others TBD
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2:15pm - 3:30pm |
Track A:
Cloud Computing
Outsourcing and cloud computing: Issues and impact on future winery operations.
Moderator: Andrew Isaacs (Executive Director, Management of Technology Program, U. C. Berkeley)
Panelist: John Nicholson (Counsel, Pillsbury Winthrop Shaw Pittman, LLP.); Marc-Oliver Fiedler (Vice President, Business Strategy & Planning, Oracle);
Ariel Kelman (Senior Director, Platform Product Marketing, salesforce.com)
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3:45pm - 5:00pm |
Track B:
Prescriptive Approach to Media Success for Wineries,
providing clear and step-by-step guidance to achieving success.
"You know what social media is and you have a handle on the basics, but do you know what it takes to succeed? Join our diverse panel of experts and learn the simple steps that you can take to achieve measurable and immediate success in social media. Whether you can devote an hour a week, an hour an day, or more, you will walk away with a concrete plan of action that will guide you as you work to build loyal customers, new business connections – and sell more wine."
Moderator: Laura Levy Shatkin (President, WinePeeks.TV)
Panelists: Agent Red (Founder, The Wine Spies);
Shana Ray (Social Media Consultant, shanaray.com);
Tim Elliot (ACAN Media, winecast.net);
Evan Cover (CEO, Cruvee.com)
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3:45pm - 5:00pm |
Track C:
Cracking the Code at Wal-Mart and Large Retailers
Panel will discuss how Wal-mart and other large retail vendor programs are now being used by all the leading wineries, brewers and distillers. A discussion of pricing management and EDI integration with leading chains and will explore practical approaches for this important trade channel. For wineries just getting started, or considering selling to chains for the first time, don’t miss this session!
Moderator/Champion: J. Smoke Wallin (President & CEO, Liquor Lab)
Panel: Mark Tobin (Director of Business Intelligence, Chateau Ste. Michelle);
Maggie Popplewell (Fireman’s Fund)
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3:45pm - 5:00pm |
Track D:
Vineyard Data Management: Advances in Handheld Technologies In the Vineyards
This session will address new data management tools for use in the vineyards, including handheld applications, bar coding, data collection and Geographic Information Systems. The panel will discuss how to integrate hardware and software as well, Internet data transfer, and integrating handheld technology into your business.
Moderator: Monica, Cooper (Ph.D. Viticultural Farm Advisor, Napa County, UC Cooperative Extension)
Panelists: Garrett Buckland (Vice President, Premiere Viticultural Services);
Dion Harste (President & Founder, Ag Code, Inc.);
Robin Wood (Chief Technology Officer, SureHarvest)
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3:45pm - 5:00pm |
Technology Showcase
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5:00pm - 6:30pm |
Wine Reception
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5:00pm - 6:30pm |
Note: Program subject to change
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